Top 5 Beauty Retail Apps in Bulgaria: Q1 2022 Performance

In the first quarter of 2022, the top 5 beauty retail applications in Bulgaria demonstrated varied performance in terms of downloads, active users, and revenue. Below, we provide a detailed analysis of these metrics for each app, using data from Sensor Tower.

Notino: perfumes and cosmetics saw weekly downloads fluctuating throughout the quarter. Starting at 819 downloads in the final week of December 2021, the app experienced a slight increase to 862 downloads in the first week of January, before dipping to 625 downloads in mid-January. By the end of March, downloads had stabilized around 615. The app maintained a steady number of weekly active users, starting at 3.8K in late December and ending at 3.4K in late March.

Mein dm experienced a consistent weekly download rate, with a notable increase from 501 downloads in late December to 502 downloads in the final week of March. Active users for Mein dm showed a positive trend, starting at 4.6K in early January and peaking at 5.1K by the end of March.

SUGAR Cosmetics: Shop Makeup had a relatively stable download trend, beginning with 125 downloads in late December and maintaining around 100 downloads per week through March. The app's active users followed a similar pattern, starting at 299 in late December and stabilizing around 310 by the end of March.

Think Dirty saw its weekly downloads peak at 292 in the first week of January, then gradually declined to 20 downloads by the end of March. Active users mirrored this trend, starting at 316 in early January and decreasing to 141 by late March.

Avon Katalog experienced modest weekly download numbers, starting at 93 in late December and ending at 56 by the end of March.

For more in-depth insights and data on these applications, visit Sensor Tower.